Recognize the Importance of Brand Consistency.
Consistency is a critical part of building trust with your audience, and it’s also a meaningful way to stand out from the crowd.
Consistency also helps build a reputation within your industry. If everyone else is writing about fitness tips, but yours isn’t up-to-date with any new trends, then people may assume something is wrong with what you’re doing!
Draw Topics From Your Mission and Objectives.
You can use the mission and objectives as a guide to help you choose topics for your content. Your mission statement overviews what your company does, who it serves, and why. It should also include a list of critical values guiding all decisions leading up to creating content pieces.
Keep Tone and Demographics in Mind.
The tone is a word or phrase that describes the style of a piece of writing. It can be formal, informal, professional, casual, serious, and lighthearted. The tone is determined by the audience and the purpose of the content.
The tone should be consistent with your brand identity.
Announce Your Efforts.
One of the ways to align your content with your mission is by announcing it. This can be done through social media, email, and other channels you already use.
Be transparent about what you’re doing and share success stories. The more people know about how great their experiences will be, the more likely they’ll join in on those successes too!
Use Images and Videos.
Images and video are two of the most important ways to help your content-marketing efforts stand out.
Images, especially GIFs, can break up text or illustrate points in a way that makes them easy for readers or viewers to understand.
Videos make content more engaging, increasing social sharing and visibility rates and ultimately giving your brand a more substantial boost.
Evaluate Your Touchpoints and Customer Reaction.
Evaluate all touchpoints from a single source of truth, which will help you align them with what’s working for customers. You will also know what needs improvement or change for the business model and brand identity to remain relevant over time.
Conclusion
While there are many ways to align your mission with your content marketing strategy, it’s important to remember that you can’t do everything simultaneously. Avoid doing too much; you could miss opportunities or damage your brand. Remember, your customers define who you are first and foremost; if they don’t understand why a specific channel is essential, then it won’t matter how smartly or comprehensively you approach marketing from an organizational standpoint!
