6 Ways to Align Your Mission With Your Content-Marketing
The topic of "targeting often polarizes the content-marketing world." Some people believe you need to target your audience with a specific message, while others think it's better to be broader.
But in reality, there is a middle ground between those two extremes: aligning your mission with your content-marketing efforts. Alignment means that your content and marketing efforts are aligned and consistent across multiple touchpoints, such as blog posts, social media posts, and email newsletters.