The role of copy in your ads
A piece of marketing content is worthless without a headline or a subheading. Though the size and length vary, the sales message must be powerful enough to generate interest in your products or services.
In other words, good copy sells. With multiple stages involved in making a sale, it's essential to work on each stage and use elements that will help convince the audience to click on your link and go through the entire journey of purchasing a product or a service.