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Defining your dream client

January 29, 2025 by Glen Huff

Defining your dream client is a vital first step in creating a budget and marketing plan to help you reach that client. The more specific you can be about the customer, the better; this will help focus your efforts and allow you to identify a target market. If you are further along in the creative process, have already created collateral, or have had some initial conversations with clients, now is the time to revisit your material and see if any revisions are needed to support your new target. Keep in mind that it is not necessary to define every one of the characteristics in detail at the beginning of the process; this is something you can refine over time, adding detail as you gain clarity and experience on who your dream client is.

What is a dream client?

January 28, 2025 by Glen Huff

A dream client is someone that appreciates the hard work and love that you put into your work. Someone who can see value and worth in what you do, even if it's not apparent to everyone else. Someone who values your time and skills and is willing to pay for them. A dream client is someone who treats you and your business as partners; they trust you to take care of your part but are willing and able to talk about ways they can be more involved in the process. A dream client wants more than just a good product; they want a good experience too. In short, a dream client is someone who makes your job easier because they make it worth fighting for.