What are the different social media platforms used for?
Social media is a space where people can meet and share information. Social media platforms make it easier than ever to share photos, videos, and our thoughts on a large scale. Social media is extremely important for businesses since it effectively engages with customers, builds brand awareness, and drives traffic to your website.
Each social media platform has its purpose for being. Knowing what each one does is key to getting the biggest bang for your buck by using each one effectively. It’s important to know the unique selling points of each platform, as well as what users expect to find there.