11 Content Optimization Strategies
Optimization is a broad term that can mean different things depending on the context. In marketing, it’s used to refer to a process of refining your website or content until you’ve achieved the best possible results.
The process of optimization, in this sense, is a continual one, and it’s something you should be doing on an ongoing basis to continually improve and increase your visibility. Here are some strategies that will help you develop a more successful site and take advantage of the most effective channels for reaching your target audience: